Cookie Policy

What Is a Cookie?

Cookies are files or pieces of information that may be stored on your computer (or other internet-enabled devices such as smartphones and tablets) when you visit a website. Cookies record your actions and preferred settings during your browser session or for your next visit to our website. When you visit our website again, this information is sent back to the server. In this way, your computer or mobile device is automatically recognised again and, for example, your preferred settings are loaded automatically for your convenience.

Which of Your Data Do We Process Through Cookies?

Depending on their type, cookies generally collect data relating to your browsing and usage preferences on the device from which you access our website. This data covers the pages you access, the services and products you review, and all information relating to your navigation on our website.

What Are the Purposes of Using Cookies?

Cookies are used to enable you to navigate effectively between web pages; to make the use of our website easier; to improve our visibility on the internet; to generally enrich and improve the user experience; to statistically evaluate usage data for our website; and to help us improve the structures and content of our website. In addition, cookies may also be used to better customise our services in line with your interests and needs and/or to speed up the activities and experiences you will carry out on our websites in the future.

What Are the Types of Cookies?

In terms of cookie management:

• First-Party Cookies: Cookies that are created and placed on the website by us and that are under our control.
• Third-Party Cookies: Cookies created and managed by third-party companies with which we cooperate are referred to as third-party cookies.

In terms of storage period:

• Session Cookies: A type of cookie that exists only while your browser is open and is deleted when your browser is closed.
• Persistent Cookies: A type of cookie that remains after your browser is closed until a certain expiry date. These may be used by the website to recognise your computer when you open your browser and browse the internet again.

In terms of purpose of use:

• Necessary Cookies: These are required to ensure the effective operation of the website, to provide you with various services, and to perform certain functions such as access to secure areas. Without these cookies, we cannot provide some services such as purchasing.
• Functionality Cookies: These aim to save the user's preferences on the website and to provide the user with an improved and personalised experience by remembering the choices you make. For example, they are the cookies that save your language preference or password and keep the application continuously open, sparing you from having to make choices again on each visit.
• Analytical Cookies: These are used by web analytics tools to collect statistical information such as time spent on the website, pages used, click information, and time spent on a page, in order to analyse the use of the website and to carry out more effective marketing activities.
• Advertising Cookies: These cookies collect information about you, the topics you are interested in, and your browsing habits on the internet. They enable functions such as preventing the same advertisements from being repeated continuously, displaying advertisements properly, and, in some cases, showing advertisements based on your areas of interest.

Cookie Name

Purpose of Use

Legal Basis

Necessary Cookies

(Cloudflare, Cookiebot, Google and Citio cookies)

Necessary cookies are used for the following purposes:

• Storing preferences such as language, location, and search results to be displayed
• Reading browser settings so that the website screen can be displayed in the most appropriate way
• Ensuring that the website operates continuously and securely, that site content is delivered to the user accurately and quickly, and that links can be established properly
• Ensuring the security of the website by distinguishing real users from automated systems (bots)
• Remembering the user's cookie preferences for the current domain
• Ensuring the security of user login processes and detecting and preventing spam, misuse, or unauthorised access attempts

Personal data collected through necessary cookies is processed within the scope of the personal-data-processing conditions set out in Article 5(2) of the KVKK: under subparagraph (c), provided that it is directly related to the conclusion or performance of a contract and that processing personal data of the parties to the contract is necessary; under subparagraph (ç), where it is mandatory for the data controller to fulfil its legal obligation; and under subparagraph (f), where processing is necessary for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject.

Google Analytics

Used to transmit data relating to the device used by visitors to the website and their behaviour on the site to Google Analytics. These cookies help track the visitor's interactions with the site across different devices and marketing channels. In addition, such cookies are used to measure the effectiveness of the website's advertising efforts. In this context, the cookies track the conversion rates of advertisements on the website across different sites. They track the user's interest in certain products or events across different websites and determine how the user navigates between sites. This data is used to measure the effectiveness of advertising efforts and to facilitate referral-fee payments between sites. They also serve to optimise the relevance of the site's advertisements by tracking the conversion rate between the user and the advertising banners on the website.

For more information about the use of Google Analytics (including opt-out options), you can visit: https://policies.google.com/privacy?hl=tr

Your personal data is processed within the scope of your explicit consent pursuant to Article 5/1 of the KVKK.

Meta

Used by Facebook to deliver various advertising products such as real-time bidding from third-party advertisers. For more information about Facebook's use of cookies (including opt-out options), you can visit: https://tr-tr.facebook.com/help/336858938174917

Your personal data is processed within the scope of your explicit consent pursuant to Article 5/1 of the KVKK.

Mixpanel

Used to collect data about user behaviour and interactions in order to optimise the website and to help make the advertisements on the site more relevant and targeted.

Your personal data is processed within the scope of your explicit consent pursuant to Article 5/1 of the KVKK.